Passing on
what we have learned
We believe in sharing what works.
It's that simple.
Our journey began with Alan Veal, who spent over 35 years developing leadership principles that actually work. Nick Carter spent 15 years absorbing these approaches, testing them in real environments, and sometimes failing spectacularly along the way.
Now Nick leads Sonic Leadership Group with a clear mission: to create practical, straightforward leadership development that sticks. Not because it looks good on paper, but because it works in real life – for real people.
This isn't about corporate theory. It"s about sharing what works, challenging what doesn't, and paying it forward by helping others become better leaders than they thought possible.
Why we do this
Leadership shouldn't be a privilege reserved for certain titles or backgrounds. Everyone deserves the chance to develop as a leader, regardless of where they start. This is how we pay it forward.
Most organizations invest heavily in business mechanics but underinvest in leadership muscle. We fix that imbalance.
You wouldn't learn math without a tutor, so why tackle leadership alone? Coaching prevents failure by preparing you before you're tested.
When people become better leaders, they create positive ripples that extend far beyond the workplace. That's the real impact we're after.
"The real measure of leadership isn't what happens when you're in the room - it's what your team accomplishes when you're not there."
— Nick Carter, CEO Sonic Leadership Group
People who make it happen
Our team doesn't pretend to know everything. We bring together specialists who each contribute unique perspectives to leadership development.
Nick Carter
Founder and CEO
Nick has spent 20 years exploring what makes leaders effective – sometimes succeeding brilliantly, sometimes failing forward. He brings practical experience from multiple industries and a refreshingly honest approach to leadership development.
Kylie Vaughan
The Authentic Me
Alan Veal
Learning Leadership
Andi Weis
Disruption by Design
What makes us different
People first
We care about you as a person first, a team member second, and part of a business third. This order matters.
Partnership over transactions
We don't do one-off workshops that make everyone feel good but change nothing. We build lasting partnerships because real leadership development takes time.
Purpose-driven
Profit matters, but purpose drives our work. We're building better leaders, not just better balance sheets.
Memorable experiences
Leadership development should leave a mark. We create experiences that challenge you, stay with you, and transfer seamlessly between work and life.
What we believe
Leadership development gets far less attention than it deserves
Leadership capability outperforms management systems when it matters most
Trust and connection build stronger teams than technical skills alone
Effective management doesn't require endless paperwork and process
Everyone needs their own "why" and personal strategy that both they and their organization can embrace
Authentic leaders create authentic teams; anything less is just theater
Ready to develop leadership that makes a difference?
Let's have a real conversation about what you and your team need.